CLIENT: Whisney Enterprises
ROLE: Logo Design. Branding
CHALLENGE: The objective was to create a logo and identity system for Whisney Enterprises that captures the essence of Andy's marketing & consulting business. We aimed for a design that blends the vibrant flair of Miami Vice, the timeless appeal of mid-century graphic design, and enterprise-level professionalism.
EXECUTION: The initial concept involved creating a custom script lettering for Whisney. During the process, we incorporated the letter 'E' for 'Enterprises' into the center of the 'W,' resulting in a unique and distinctive logo mark for Whisney Enterprises. This design, paired with other strong identity elements, brought the entire project together cohesively.
