CLIENT: Tubman
ROLE: Design, Animation, Art Direction
CHALLENGE: Help Tubman accomplish two things. Bring awareness to domestic abuse and the effects it has on all involved while using a tone that is educational but also considerate to all. Create a social media campaign that promotes their Hopetober fundraising campaign to raise $40,000 in the month of October.
EXECUTION: Last year we created a new color palette to bring their messaging to life. Using strong yet welcoming colors, for the delivery of hard stats. We also focused strongly in 2021 on animation to bring this messaging to life to meet their goal. For 2years running we have surpassed their $40,000 goals.
