CLIENT: The Wander Collective
ROLE: Logo Design. Branding
CHALLENGE: The objective for The Wander Collective was to create a new logo and identity system to replace their placeholder branding and logo. Additionally, we needed to sub-brand the multiple properties within The Wander Collective's portfolio.
EXECUTION: The final concept emerged by uniting common elements of adventure. The West has long symbolized travel and the pursuit of the extraordinary. Complementing this, the hawk embodies a higher point of view, representing the elevated experiences and premium locations they offer.
