CLIENT: myTalk 107
ROLE: Design, Illustration, Art Direction, Photo Direction
CHALLENGE: Develop a disruptive marketing campaign to bring forward myTalk 107's new tagline and new brand energy.
EXECUTION: We designed and printed several billboards around the Minneapolis - St.Paul metro that were launched in phases. Starting with several that looked as if other news and talk show radio stations had, had their billboards vandalized by an unknown yet familiar pink bit of graffiti. After the initial week, we unveiled new billboards with corresponding social media campaigns the reveal of myTalk being the culprit and thus creating a disruptive and fun new conversation about myTalk and WTF.
Revealed billboard art that was placed all over the twin cities metro teasing the new Where Talk is Fun aka "wtf" campaign
Where Talk is Fun youtube campaign. Shot and edited by Pat Laeger. I assisted in staging and art direction.
Corresponding Instagram stories for the wtf campaign were rolled out in addition to printed billboards and youtube trueview campaign