CLIENT: Mr. Spring Garage Doors
ROLE: Design, Illustration, Art Direction
CHALLENGE: Develop a logo and brand that was based around the theme of a mascot that made sense for the garage door business but also that the logo incorporated a garage door winder which is an odd-looking tool used for installing garage doors.
EXECUTION: I built the idea around "spring" and delivered it in the form of Syd Spring, a bouncy, garage door-loving, Kangaroo who is the face and mascot for your local garage door company. Mr. Spring.
